{"id":702,"date":"2025-02-20T18:41:55","date_gmt":"2025-02-20T18:41:55","guid":{"rendered":"https:\/\/new.outdoorflics.com\/?p=702"},"modified":"2025-02-25T19:20:06","modified_gmt":"2025-02-25T19:20:06","slug":"exmark","status":"publish","type":"post","link":"https:\/\/new.outdoorflics.com\/?p=702","title":{"rendered":"Exmark"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/new.outdoorflics.com\/wp-content\/uploads\/2025\/02\/exmark-head-1024x320.jpg\" alt=\"\" class=\"wp-image-703\" srcset=\"https:\/\/new.outdoorflics.com\/wp-content\/uploads\/2025\/02\/exmark-head-1024x320.jpg 1024w, https:\/\/new.outdoorflics.com\/wp-content\/uploads\/2025\/02\/exmark-head-300x94.jpg 300w, https:\/\/new.outdoorflics.com\/wp-content\/uploads\/2025\/02\/exmark-head-768x240.jpg 768w, https:\/\/new.outdoorflics.com\/wp-content\/uploads\/2025\/02\/exmark-head-1536x480.jpg 1536w, https:\/\/new.outdoorflics.com\/wp-content\/uploads\/2025\/02\/exmark-head.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-black-color has-text-color has-link-color wp-elements-1 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-4f245b0c wp-block-group-is-layout-flex\" style=\"margin-top:32px;margin-bottom:32px;padding-top:0;padding-right:20px;padding-left:20px\">\n<h2 class=\"wp-block-heading has-x-large-font-size\">The Challenge<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">For the past three years, Exmark has focused the majority of their marketing efforts on the homeowner sector. They wanted to reinforce their commitment to the professional market and reassure them that these exceptional machines are designed and built with their needs in mind.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Built For Landscape Professionals\u2014Exmark Mowers\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Dr9h6jqsUag?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-02fe62c2 wp-block-group-is-layout-flex\" style=\"margin-top:30px;margin-bottom:30px\">\n<h2 class=\"wp-block-heading has-x-large-font-size\">The Solution<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">We created an anthemic video that celebrates the job professional landscapers do every day. The video tribute celebrates a day in their life by showcasing the obstacles they overcome to keep our lawns, parks, and green spaces beautiful.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">We launched a fully integrated campaign at the industry\u2019s largest annual trade show with top landscapers and pros in attendance. The ethos of this anthemic video was translated into their booth graphics, collateral, and more, all the way down to premium window decals to hand out at the show. Email marketing, multi-channel paid advertising, and social media kept the momentum going in the months following the event.<\/p>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"443\" height=\"249\" data-id=\"706\" src=\"https:\/\/new.outdoorflics.com\/wp-content\/uploads\/2025\/02\/exmark-1.jpg\" alt=\"\" class=\"wp-image-706\" srcset=\"https:\/\/new.outdoorflics.com\/wp-content\/uploads\/2025\/02\/exmark-1.jpg 443w, https:\/\/new.outdoorflics.com\/wp-content\/uploads\/2025\/02\/exmark-1-300x169.jpg 300w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"443\" height=\"249\" src=\"https:\/\/new.outdoorflics.com\/wp-content\/uploads\/2025\/02\/exmark-2.jpg\" alt=\"\" class=\"wp-image-707\" srcset=\"https:\/\/new.outdoorflics.com\/wp-content\/uploads\/2025\/02\/exmark-2.jpg 443w, https:\/\/new.outdoorflics.com\/wp-content\/uploads\/2025\/02\/exmark-2-300x169.jpg 300w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"443\" height=\"249\" src=\"https:\/\/new.outdoorflics.com\/wp-content\/uploads\/2025\/02\/exmark-3.jpg\" alt=\"\" class=\"wp-image-708\" srcset=\"https:\/\/new.outdoorflics.com\/wp-content\/uploads\/2025\/02\/exmark-3.jpg 443w, https:\/\/new.outdoorflics.com\/wp-content\/uploads\/2025\/02\/exmark-3-300x169.jpg 300w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Challenge For the past three years, Exmark has focused the majority of their marketing efforts on the homeowner sector. They wanted to reinforce their commitment to the professional market and reassure them that these exceptional machines are designed and built with their needs in mind. The Solution We created an anthemic video that celebrates [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[16,15],"class_list":["post-702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-case-study","tag-exmark"],"_links":{"self":[{"href":"https:\/\/new.outdoorflics.com\/index.php?rest_route=\/wp\/v2\/posts\/702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.outdoorflics.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.outdoorflics.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.outdoorflics.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/new.outdoorflics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=702"}],"version-history":[{"count":10,"href":"https:\/\/new.outdoorflics.com\/index.php?rest_route=\/wp\/v2\/posts\/702\/revisions"}],"predecessor-version":[{"id":933,"href":"https:\/\/new.outdoorflics.com\/index.php?rest_route=\/wp\/v2\/posts\/702\/revisions\/933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.outdoorflics.com\/index.php?rest_route=\/wp\/v2\/media\/715"}],"wp:attachment":[{"href":"https:\/\/new.outdoorflics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.outdoorflics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.outdoorflics.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}