{"id":736,"date":"2025-02-24T15:28:39","date_gmt":"2025-02-24T15:28:39","guid":{"rendered":"https:\/\/new.outdoorflics.com\/?p=736"},"modified":"2025-02-25T17:14:30","modified_gmt":"2025-02-25T17:14:30","slug":"z-man-fishing-products","status":"publish","type":"post","link":"https:\/\/new.outdoorflics.com\/?p=736","title":{"rendered":"Z-Man Fishing Products"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/new.outdoorflics.com\/wp-content\/uploads\/2025\/02\/iStock-1357013503-1024x320.jpg\" alt=\"\" class=\"wp-image-738\" srcset=\"https:\/\/new.outdoorflics.com\/wp-content\/uploads\/2025\/02\/iStock-1357013503-1024x320.jpg 1024w, https:\/\/new.outdoorflics.com\/wp-content\/uploads\/2025\/02\/iStock-1357013503-300x94.jpg 300w, https:\/\/new.outdoorflics.com\/wp-content\/uploads\/2025\/02\/iStock-1357013503-768x240.jpg 768w, https:\/\/new.outdoorflics.com\/wp-content\/uploads\/2025\/02\/iStock-1357013503-1536x480.jpg 1536w, https:\/\/new.outdoorflics.com\/wp-content\/uploads\/2025\/02\/iStock-1357013503.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-x-large-font-size\">The Challenge<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Z-Man Fishing products sought to utilize compelling messaging and innovative marketing strategies to raise awareness and drive sales for their game-changing technology and products, as well as stand apart from the competition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Z-Man  Case Study\" src=\"https:\/\/player.vimeo.com\/video\/785074093?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f9faaab3 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-x-large-font-size\">The Solution<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The content solution revolved around the creation of an online-only episodic reality series dubbed Project Z, the first of its kind in the fishing world. Entertaining, informative content was distributed with laser precision to fishing enthusiasts via leading industry websites and social media platforms.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">After launching Project Z in 2014, Z-Man\u2019s brand awareness and sales skyrocketed. Peg-space and leading big box retailers such as Bass Pro Shops, Dicks, and Cabela\u2019s were up and sales of their flagship plastic product, ElaZtech, doubled. Z-Man even created the Project Z line of premium baits, capitalizing on the strength of the new brand. The numbers speak for themselves. In the fourth season of Project Z, the program generated 3,198 hours of trackable viewing and brand engagement time, more than 100,000 high-engagement views of more than 30 seconds, and nearly 1.3 million total video ad impressions over an 8-week time frame. In a tip of the hat to OutdoorFlics, we\u2019re proud to note that Project Z season two was nominated as a top 10 finalist for best-branded web series in Video Inc\u2019s VMX Award.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Challenge Z-Man Fishing products sought to utilize compelling messaging and innovative marketing strategies to raise awareness and drive sales for their game-changing technology and products, as well as stand apart from the competition. The Solution The content solution revolved around the creation of an online-only episodic reality series dubbed Project Z, the first of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[19,22,20,21],"class_list":["post-736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-casestudy","tag-fishing","tag-z-man","tag-zman"],"_links":{"self":[{"href":"https:\/\/new.outdoorflics.com\/index.php?rest_route=\/wp\/v2\/posts\/736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.outdoorflics.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.outdoorflics.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.outdoorflics.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/new.outdoorflics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=736"}],"version-history":[{"count":5,"href":"https:\/\/new.outdoorflics.com\/index.php?rest_route=\/wp\/v2\/posts\/736\/revisions"}],"predecessor-version":[{"id":911,"href":"https:\/\/new.outdoorflics.com\/index.php?rest_route=\/wp\/v2\/posts\/736\/revisions\/911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.outdoorflics.com\/index.php?rest_route=\/wp\/v2\/media\/739"}],"wp:attachment":[{"href":"https:\/\/new.outdoorflics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.outdoorflics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.outdoorflics.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}