The content
agency for
brands who
swore they’d
never hire a
content agency.

We were once publishers
in the outdoor lifestyle
category. We were sick of
seeing ads that poorly
represented the things we
cared about so dearly. So
in 2004, we decided to
do something about it,
and OutdoorFlics was
born.

Authenticity is the Secret Ingredient.

Before they were producers, designers, writers, photographers, videographers, and editors they were fishing, hunting, hiking, gardening, and climbing. Turns out, it’s pretty hard to find creators like that, but it sure is nice when you do. Check out what happens when you put them all together.

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Screenshot 2024-12-09 at 11.10.17 AM

Authenticity is the Secret Ingredient.

Before they were producers, designers, writers, photographers, videographers, and editors they were fishing, hunting, hiking, gardening, and climbing. Turns out, it’s pretty hard to find creators like that, but it sure is nice when you do. Check out what happens when you put them all together.

Meet Our Team

Gino Reinhart

design school savant who’s lead our creative discipline for 12 years. His work has been recognized by international creative awards. Even more impressive, he knows the difference between a Carolina rig and a wacky rig.

Gino Reinhart

Jeff Espy

he’s the OG. Founded OutdoorFlics and still hasn’t gotten himself fired. Hiked the AT and once spent 32 weeks of one year on the road for clients. Jeff oversees client relationships and serves as your brand’s most fierce advocate inside the agency.

Jeff Espy

Brett Compton

executive creative director and veteran copywriter who believes in the power of brand stories. His goal is to become a Tenkara master, the ancient Japanese art of fly fishing. Spends his evenings in his greenhouse, propagating dahlias.

Brett Compton

Mitch Rood

was once in charge of stadium graphics during Atlanta Braves games. So, most likely, you’ve seen his work. Now, he’s ours. He’s the Mozart of motion graphics and is a force for telling stories when you don’t have assets. He’s also the coach of a nationally ranked girls softball team, so don’t talk back to Mitch.

Mitch Rood

The OneHum Group

We’re part of an agency family with more in common than you might expect. Each agency has a unique skillset in utilizing very different media to create meaningful, lasting connections. From promo to printing to retail support, each holds the potential to use the power of storytelling to connect brands with people.

Learn how we helped 100 top brands gain success